Marketing is a dynamic and vital field that greatly impacts the success of businesses and organizations. If you’re considering a marketing degree, Lagos State University (LASU) offers exceptional academic programs to equip you with the necessary skills and knowledge for a rewarding marketing career. This article delves into the requirements for studying marketing at LASU, giving you a clear understanding of the admission process and your educational journey ahead.
General Admission Requirements:
To be eligible for LASU’s marketing program, you must meet the university’s general admission criteria. These requirements include:
- Senior Secondary School Certificate Examination (SSCE): You need a minimum of five credits, including Mathematics and English Language, in subjects related to your chosen course.
- Unified Tertiary Matriculation Examination (UTME): Register and sit for the UTME conducted by the Joint Admissions and Matriculation Board (JAMB). Achieve the specified minimum UTME score set by the university.
Selecting Marketing as Your Course of Study:
After meeting the general requirements, you can choose marketing as your desired field of study. LASU offers marketing programs at both the undergraduate and postgraduate levels, enabling you to pursue a Bachelor’s (B.Sc.) or Master’s (M.Sc.) degree in Marketing.
Undergraduate Admission Requirements:
For undergraduate admission to LASU’s marketing program, fulfill the following criteria:
- JAMB Subject Combination: During UTME registration, select the appropriate subjects for marketing, including English Language, Mathematics, Economics, and another Social Science subject.
- Post-UTME Screening: LASU conducts a post-UTME screening to assess your suitability for admission. Participate in this screening and meet the university’s specified minimum cut-off mark.
- Direct Entry: If you hold a National Diploma (ND) or Higher National Diploma (HND) in a relevant field, you might qualify for direct entry admission. Specific guidelines are provided by the university.
Postgraduate Admission Requirements:
For postgraduate studies in marketing at LASU, the following requirements apply:
- Bachelor’s Degree: Hold a relevant Bachelor’s degree with a minimum of second class lower division from a recognized university.
- Transcript: Provide an official transcript of your undergraduate degree.
- Professional Qualifications: In some cases, relevant professional certifications like the Chartered Institute of Marketing (CIM) can enhance your admission prospects.
The Educational Journey:
Upon admission to LASU’s marketing program, you’ll embark on a comprehensive educational journey covering various marketing aspects:
- Core Courses: Study fundamental marketing subjects such as Principles of Marketing, Consumer Behavior, Marketing Research, Advertising and Promotion, and Sales Management.
- Elective Courses: LASU offers elective courses allowing specialization in areas like Digital Marketing, Brand Management, International Marketing, or Marketing Analytics.
- Practical Training: Gain practical experience through projects, case studies, internships, and industry attachments, preparing you for real-world marketing challenges.
- Research Opportunities: Engage in research projects to contribute to the advancement of marketing knowledge.
Enrolling in LASU’s marketing program is a significant step towards a successful marketing career. By meeting admission requirements and embracing the educational journey, you’ll acquire the skills and expertise needed to excel in the dynamic world of marketing.